Founder
Thinking.
Strategic thinking on founder branding, positioning, and LinkedIn growth.
The Positioning Power
Mastering the art of founder-led authority.
The Founder's Guide to Strategic Positioning in 2024
Positioning is the single most important factor in your personal brand. If you don't define who you are, the market will do it for you.
The Brand Salt Team
12 Min Read
Positioning
Why most founders fail at personal branding
April 10, 2024
Why most founders fail at personal branding
It's not about how much you post, it's about what you stand for. Most founders chase visibility when they should be chasing authority.
LinkedIn Strategy
The LinkedIn profile audit checklist for 2024
April 5, 2024
The LinkedIn profile audit checklist for 2024
Your profile is your digital handshake. Here is the exact framework we use to optimize founder profiles for maximum trust.
Content Strategy
How to write content that sounds like a human
March 28, 2024
How to write content that sounds like a human
Agency-written content often feels cold and generic. Here is how to maintain your unique voice while scaling your output.
Authority
Building trust in a world of AI-generated noise
March 20, 2024
Building trust in a world of AI-generated noise
As AI content floods the market, human perspective becomes the ultimate premium. Learn how to leverage your unique experiences.
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